About us

ETHEREAL . IDYLLIC . EARTHLY 

It all started when my bestfriend and I wanted to do something for us, and coming from a middle eastern country that is a challenge, however we were ready for it. Initially we started off with a business idea that at that time we thought was the way to go. As time passed, and attempt after attempt with small successes we managed to grow our business.
Now let us tell you a secret. We weren’t happy, since it wasn’t exactly what we wanted, since we wanted our business to reflect who we are and what we feel and what we want others to feel. And that’s when the metamorphosis happened. In 2019 The Lydd with its current form was born. We started to pour into it from ourselves from our creativity and our emotions. The results were astonishing the feedbacks were great. Empowering uniqueness became our thing and our products became truly a piece of us.